Platform-Specific Campaigns
We partner with the world’s leading digital platforms to provide unparalleled advertising solutions:
TikTok
Fun meets refreshment! We built a TikTok filter for 7UP Mint Lemonade where users caught falling cans with their mouths — driving big engagement and buzz.
Snapchat
Personalized refreshment! Our Snapchat AR Lens for Coca-Cola’s ‘Share a Coke’ campaign let users add friends’ Bitmojis and virtually share a Coke — driving fun and engagement.
Case Studies
Lay’s & Wavy
Lay’s and Wavy - PepsiCo Foods: First Branded Hashtag Challenge & Branded Effect in Pakistan Industry:
Food & Beverages For the cricket season, Lay’s launched the first Branded Hashtag Challenge and Branded Effect campaign on TikTok in Pakistan. This campaign aimed to drive the Lay’s snacking association while watching Cricket. It reached an incredible 99% of the total audience on TikTok and generated ~10,000 user-generated cricket-centric videos. Misbah Ghani, Marketing Manager, Lay’s and Wavy - PepsiCo Foods, highlighted the success in setting a high bar for 2023.
Food & Beverages For the cricket season, Lay’s launched the first Branded Hashtag Challenge and Branded Effect campaign on TikTok in Pakistan. This campaign aimed to drive the Lay’s snacking association while watching Cricket. It reached an incredible 99% of the total audience on TikTok and generated ~10,000 user-generated cricket-centric videos. Misbah Ghani, Marketing Manager, Lay’s and Wavy - PepsiCo Foods, highlighted the success in setting a high bar for 2023.
7up – Strawberry Lemonade
7up – Strawberry Lemonade: First Creator-Led Branded Effect Campaign Industry:
Food & Beverages 7up launched a disruptive innovation to build excitement and desirability for their Strawberry Lemonade flavor, targeting GenZ and evening occasions. They introduced the first-ever creator-led Branded Effect campaign in Pakistan to emphasize their key message, #BerryisBack. This campaign drove phenomenal business results and a repeat rate of 53%, which is the highest versus CSD norms. The campaign garnered over 115 Million video views and 2.5K+ videos published. Rabiya Ghanchi, Senior Marketing Manager at PepsiCo, praised the campaign for its focus on GenZ and its success in unlocking social enjoyment.
Food & Beverages 7up launched a disruptive innovation to build excitement and desirability for their Strawberry Lemonade flavor, targeting GenZ and evening occasions. They introduced the first-ever creator-led Branded Effect campaign in Pakistan to emphasize their key message, #BerryisBack. This campaign drove phenomenal business results and a repeat rate of 53%, which is the highest versus CSD norms. The campaign garnered over 115 Million video views and 2.5K+ videos published. Rabiya Ghanchi, Senior Marketing Manager at PepsiCo, praised the campaign for its focus on GenZ and its success in unlocking social enjoyment.
AlKaram Studio
AlKaram Studio: Full-Funnel Success on TikTok Industry:
Fashion & Retail Alkaram Studio utilized a full-funnel strategy on TikTok to promote their Eid collection, aiming to reach their maximum target audience. They started with a reach objective, then moved to drive traffic and clicks to their website, and finally retargeted audiences for conversions. This meticulous approach resulted in a fashionable Return on Ad Spend (ROAS) of 13.99x. Muneeb Tasneem, Digital Marketing Manager E-Commerce, attested that TikTok enabled them to "aware, engage, and convert our audience at every stage of the funnel, improving our overall media efficiency ratio.
Fashion & Retail Alkaram Studio utilized a full-funnel strategy on TikTok to promote their Eid collection, aiming to reach their maximum target audience. They started with a reach objective, then moved to drive traffic and clicks to their website, and finally retargeted audiences for conversions. This meticulous approach resulted in a fashionable Return on Ad Spend (ROAS) of 13.99x. Muneeb Tasneem, Digital Marketing Manager E-Commerce, attested that TikTok enabled them to "aware, engage, and convert our audience at every stage of the funnel, improving our overall media efficiency ratio.
Nestle
Nestlé (Nescafé 3-in-1): Boosting Brand Preference with TopView Industry:
Food & Beverages Nestlé used TopView ad solution for Nescafé 3-in-1 on TikTok to increase awareness and brand consideration for their variant, communicating the message of 'waking up' with Nescafé 3-in-1. The campaign achieved a 60% uplift in brand preference against other coffee brands. Ali Imran Memon, Head of Media and Digital Acceleration – Nestlé Pakistan, highlighted strong media and brand results and commitment to continued advertising with TikTok.
Food & Beverages Nestlé used TopView ad solution for Nescafé 3-in-1 on TikTok to increase awareness and brand consideration for their variant, communicating the message of 'waking up' with Nescafé 3-in-1. The campaign achieved a 60% uplift in brand preference against other coffee brands. Ali Imran Memon, Head of Media and Digital Acceleration – Nestlé Pakistan, highlighted strong media and brand results and commitment to continued advertising with TikTok.
Paradontax
Parodontax: Boosting Brand Awareness with Reach & Frequency Industry:
Healthcare Parodontax launched its first TikTok campaign in June, aiming to boost brand awareness across Pakistan’s urban cities. Utilizing Top Feed through Reach & Frequency buying with two engaging video assets, they effectively reached their target audience. A first-party Brand Lift Study confirmed the campaign’s impact, resulting in 64.9 Million impressions and a 4% increase in brand awareness.
Healthcare Parodontax launched its first TikTok campaign in June, aiming to boost brand awareness across Pakistan’s urban cities. Utilizing Top Feed through Reach & Frequency buying with two engaging video assets, they effectively reached their target audience. A first-party Brand Lift Study confirmed the campaign’s impact, resulting in 64.9 Million impressions and a 4% increase in brand awareness.
HBL PSL
HBL: Dominating TikTok with Branded Effect for HBLPSL Season 9 Industry:
Banking HBL extended its association with Pakistan’s premier cricket extravaganza, HBLPSL, to TikTok, introducing an engaging Branded Effect centered around “Palat Do Khel”. Users were encouraged to showcase team support by recording videos with team colors and helmets. Combining TopView and Reach and Frequency ads, the campaign garnered an impressive 82 million video views and inspired the creation of over 21 thousand videos utilizing the Branded Effect. This significantly heightened brand awareness and engagement. Ali Habib, Chief Marketing & Communications Officer – HBL, confirmed it was a "resounding success" and that HBL continues to spearhead value-added features on TikTok.
Banking HBL extended its association with Pakistan’s premier cricket extravaganza, HBLPSL, to TikTok, introducing an engaging Branded Effect centered around “Palat Do Khel”. Users were encouraged to showcase team support by recording videos with team colors and helmets. Combining TopView and Reach and Frequency ads, the campaign garnered an impressive 82 million video views and inspired the creation of over 21 thousand videos utilizing the Branded Effect. This significantly heightened brand awareness and engagement. Ali Habib, Chief Marketing & Communications Officer – HBL, confirmed it was a "resounding success" and that HBL continues to spearhead value-added features on TikTok.
Samsung
Samsung: Amplifying Awareness for Samsung Unpacked Industry:
Electronics Samsung leveraged TikTok to amplify awareness and build excitement for their major event, Samsung Unpacked, in Pakistan. Employing diverse creative assets, they provided sneak peeks of new Galaxy Foldable devices. To drive engagement, Samsung offered e-vouchers for early event registration, inviting users to "join the flip side". Using the traffic objective on TikTok Ads Manager, Samsung effectively directed viewers to their website, achieving an impressive 20.6% click-through rate and exceeding their hand-raiser target by 110%. Farhan Shafi, Marketing Manager – Samsung Pakistan & Afghanistan, noted TikTok's help in achieving their Hand Raisers target.
Electronics Samsung leveraged TikTok to amplify awareness and build excitement for their major event, Samsung Unpacked, in Pakistan. Employing diverse creative assets, they provided sneak peeks of new Galaxy Foldable devices. To drive engagement, Samsung offered e-vouchers for early event registration, inviting users to "join the flip side". Using the traffic objective on TikTok Ads Manager, Samsung effectively directed viewers to their website, achieving an impressive 20.6% click-through rate and exceeding their hand-raiser target by 110%. Farhan Shafi, Marketing Manager – Samsung Pakistan & Afghanistan, noted TikTok's help in achieving their Hand Raisers target.
Mama Organic
Mama Organic: Boosting Conversions and Skin Radiance Industry:
Beauty & Personal Care Mama Organic, a Pakistani brand specializing in natural and organic beauty products, strategically used TikTok to enhance website conversions and awareness, particularly for their Vitamin C bundle. Through Spark Ads, they collaborated with content creators to present products authentically, reaching over 1.5 Million active users and generating over 90 Thousand clicks. Muhammad Saad Ul Hasan, COO – Mama Organic, stated they witnessed a 24% increase in brand mentions and 12% growth in user interactions.
Beauty & Personal Care Mama Organic, a Pakistani brand specializing in natural and organic beauty products, strategically used TikTok to enhance website conversions and awareness, particularly for their Vitamin C bundle. Through Spark Ads, they collaborated with content creators to present products authentically, reaching over 1.5 Million active users and generating over 90 Thousand clicks. Muhammad Saad Ul Hasan, COO – Mama Organic, stated they witnessed a 24% increase in brand mentions and 12% growth in user interactions.
Jazzcash
JazzCash: Driving In-App Engagement with Retargeting Industry:
FinTech JazzCash utilized In-Feed ads on TikTok with a retargeting strategy to build engagement among app users for their "Har Network Ka Dost" campaign. By retargeting users who had previously downloaded their app from TikTok, they achieved an extremely low CPA of PKR 1.01 and a Conversion Rate (CVR) +9x compared to the industry benchmark. Syed Babar Ahmed, Head of Digital Marketing – JazzCash, highlighted the impressive Click-Through Rate (3-4x higher than acquisition campaigns) and increased uptake of their bundles.
FinTech JazzCash utilized In-Feed ads on TikTok with a retargeting strategy to build engagement among app users for their "Har Network Ka Dost" campaign. By retargeting users who had previously downloaded their app from TikTok, they achieved an extremely low CPA of PKR 1.01 and a Conversion Rate (CVR) +9x compared to the industry benchmark. Syed Babar Ahmed, Head of Digital Marketing – JazzCash, highlighted the impressive Click-Through Rate (3-4x higher than acquisition campaigns) and increased uptake of their bundles.
Coke Studio Season 15
Coke Studio Season 15: Strategic Mix of TikTok Ad Solutions Industry:
Media & Entertainment Coke Studio launched its highly anticipated Season 15 on TikTok, releasing 11 captivating songs over three months . The campaign kicked off with a TopView launch, followed by teasers run as Top Feed through Reach and Frequency buying . They efficiently optimized the campaign through In-Feed ads and promoted songs as Spark Ads using video views and reach objectives . This strategy reached over 41 Million users at a CPM 9.3% lower than the industry average . Azeem Arsalan Hassan, Senior Media Manager Operations – TCCC, credited TikTok's pivotal role in audience reach, engagement, and generating massive user-created content.
Media & Entertainment Coke Studio launched its highly anticipated Season 15 on TikTok, releasing 11 captivating songs over three months . The campaign kicked off with a TopView launch, followed by teasers run as Top Feed through Reach and Frequency buying . They efficiently optimized the campaign through In-Feed ads and promoted songs as Spark Ads using video views and reach objectives . This strategy reached over 41 Million users at a CPM 9.3% lower than the industry average . Azeem Arsalan Hassan, Senior Media Manager Operations – TCCC, credited TikTok's pivotal role in audience reach, engagement, and generating massive user-created content.
